IKEA, Sweden’s Jewel
Scandinavian efficiency, unique product offerings and a relaxed sense of fun infiltrate every aspect of IKEA’s worldwide empire.
Once you’ve made your selections, you’re directed to the precise aisle and section of the warehouse where you can pick up your purchases. Of course, anything can be delivered, but with IKEA’s extraordinary design of flat-packed and stackable furniture and fixtures, you can drive it all home and get instant gratification.
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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