IKEA, Sweden’s Jewel
Scandinavian efficiency, unique product offerings and a relaxed sense of fun infiltrate every aspect of IKEA’s worldwide empire.
IKEA’s demonstration rooms are bright, stylish and colorful. They show off the furniture, and are filled with knickknacks, picture frames and inventive lighting—all of it designed to give the shopper a feeling of home and comfort.
From here, you enter the furniture showrooms where all of the pieces are individually displayed in various sizes and colors. Throughout the store are desks where customers can make notes on their free notepads using their free pencils after measuring furniture with their free tape measures.
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
Related Content
Comments
