IKEA, Sweden’s Jewel
Scandinavian efficiency, unique product offerings and a relaxed sense of fun infiltrate every aspect of IKEA’s worldwide empire.
What’s more, few companies are as devoted as IKEA to enhancing the lives and communities that it touches. For instance, it has a specific corporate policy against working with vendors who have sweatshops or use child labor. Indeed, with 40 trading offices worldwide, IKEA maintains fanatically strict oversight on the social and environmental practices of its suppliers.
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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