Special Report: E-Commerce & Catalog Technology: A Gift for All Seasons

● The percentage of single-page visits specifically to the homepage was more than 23 percent lower, as shoppers were instantly able to locate gift products through prominent links to gift guide categories.

It’s not enough to offer a gift guide link on the homepage. Go beyond “his” and “hers.” From MarketLive’s research, we’ve found that the most successful gift guides offer packages for an average of four types of recipients — 66 percent more options than those with gift guides reporting lower response.