Special Report: E-Commerce & Catalog Technology: A Gift for All Seasons
Savvy catalogers use year-round online gifting strategies
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By
Ken Burke
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Results show that doing so is well worth the effort. Merchants offering gift guides had stronger performance across the board than those who didn’t:
● They averaged 38 percent visits to shopping carts and 68 percent-plus greater conversion, along with 70 percent additional revenue per visit.
● Their one-and-out rates, in which they gauge the percentage of visitors that see a single page and then leave the site, were lower by more than 8 percent.
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- Companies:
- Gaiam Harmony
- MarketLive
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