Special Report: E-Commerce & Catalog Technology: A Gift for All Seasons

Results show that doing so is well worth the effort. Merchants offering gift guides had stronger performance across the board than those who didn’t:

● They averaged 38 percent visits to shopping carts and 68 percent-plus greater conversion, along with 70 percent additional revenue per visit.

● Their one-and-out rates, in which they gauge the percentage of visitors that see a single page and then leave the site, were lower by more than 8 percent.