Savvy catalogers use year-round online gifting strategies

By Ken Burke

3. Gift sets: Marketers who offered gift sets and gift packs — preselected and prewrapped combinations of products based on personality or theme — enjoyed sales gains averaging 3.75 percent of their total sales and ran as high as 10 percent for the fourth quarter.

Guides: Go Beyond the Basics
Robust gift guides provide any merchant selling direct-to-consumer wares an opportunity to help shoppers browse products in a whole new way. During the 2007 holiday season, 56 percent of the merchants profiled in one of MarketLive’s performance indexes offered some kind of gift-buying guide.