Special Report: E-Commerce & Catalog Technology: A Gift for All Seasons
Savvy catalogers use year-round online gifting strategies
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By
Ken Burke
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1. Gift guides: Merchants who provided deeper gift guides with more recipient categories gained substantially better results.
2. Gift cards: Last year, overall gift card sales grew by 25 percent. Multichannel merchants who enjoyed the strongest results offered more than just a link to purchase them. They allowed online redemption and clearly communicated redemption policies.
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- Companies:
- Gaiam Harmony
- MarketLive
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