Special Report: E-Commerce & Catalog Technology: A Gift for All Seasons
Savvy catalogers use year-round online gifting strategies
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Ken Burke
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“Our customers often shop for gifts on our site within a special area of interest, like yoga, fitness, apparel or even media,” says Gaiam's Vice President of Direct and Internet Jason Marshall. “Often people will register for a special occasion and request gifts within a category or area of interest. The gift registry is an important part of our site and can provide another way for shoppers to engage with us through the year.”
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- Companies:
- Gaiam Harmony
- MarketLive
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