Special Report: E-Commerce & Catalog Technology: A Gift for All Seasons

To be successful, your gifting strategy must be carefully planned and woven into the fabric of your site, rather than appearing as merely an afterthought to capture more business.

The gift registry from environmental health-related products cataloger Gaiam (www.gaiam.com) is a great example of a thought-out approach. Gaiam's Web site allows shoppers to create registries (see graphic on pg. 29) for any occasion and easily add any product on its site to the list. These registries can then be searched, sent to others and added to by other visitors.