Special Report: E-Commerce & Catalog Technology: A Gift for All Seasons

The same merchant devised a “top 10” category that drew on the behavior of other customers. This allowed shoppers to see what others were buying while serving the needs of those who trust “others like them” to help steer purchasing decisions. The top gift guide subcategories were displayed prominently on the homepage as well as within the gift guide environment, giving shoppers instant access to relevant product displays.