Special Report: E-Commerce & Catalog Technology: A Gift for All Seasons

Merchants should consider the pricing of their entire product offerings and offer several categories to cater to bargain hunters and top-of-the-line buyers alike.

In its gift guide, one outdoor apparel and gear cataloger from our studies offered several price points. It also offered unique recipient categories such as “for the gadget freak.” The gift subset of “stocking stuffers” highlighted smaller items, while “green gifts” put the emphasis on eco-friendly wares that appealed to its environmentally conscious core customers.