Saving Profit by Using Advanced List Hygiene
- PCOA as well as NCOA services (and the rules for testing NCOA and PCOA to determine when to mail a new address);
- mailability scores, which allow you to cut out undeliverable circulation;
- suppression categories, which allow you to identify some pure waste in your circulation; and
- visibility into all the nitty gritty details of your list hygiene, enabling you to develop business rules to test and save.
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The advantage of PCOA is it finds many more old addresses than NCOA that should be suppressed. Here are some examples of dollars and cents savings:
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