The Power of Three
Saving on postage depends on three factors: weight, lists and delivery
According to Carol Swanson, marketing manager for Banta Catalog Group in Maple Grove, MN, you can save about 60 percent using ACS instead of Address Correction Requested (ACR).
“There are times when you need or want to have address corrections for your catalogs. The USPS offers ACS, which provides an ‘electronic return’ of an undeliverable catalog for about 20 cents instead of sending hard copy address returns, which cost about 50 cents,” says Swanson.
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