The Power of Three

As for other list hygiene practices, their necessity is driven by the quality of the input and maintenance of the house file, says Jim Berge, manager, AIMS, List Processing Services, Estimating and IIS, at Banta Catalog Group.

“If you have a house file that you are confident about (meaning you know when people move and your customers keep you updated), I would recommend an on-piece endorsement such as the USPS Address Correction Service (ACS) program. This will be relatively inexpensive and you will get corrections on address moves that have slipped through the cracks,” Berge says.