The Power of Three
Saving on postage depends on three factors: weight, lists and delivery
Clean and Complete
The U.S. Postal Service (USPS) gives price discounts based on a simple premise: The less work it has to do, the less you pay.
To sort your catalog mailings as precisely and finely as possible, you need the addresses to be clean and deliverable.
According to Riebe, the majority of catalog companies are already using CASS-certified and PAVE-certified software to clean and verify the accuracy of both their house files and list rentals.
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