The Power of Three
Saving on postage depends on three factors: weight, lists and delivery
If you’re considering a switch to a lighter paper, it’s best to talk with your print vendor first about the performance scale of different papers to ensure any changes don’t negatively affect production or print quality, says Riebe.
A final caveat on weight: Always compare the savings on postage and paper against the cost of mail preparation and a potential drop in response.
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