The Power of Three

Before you start hacking your catalog’s dimensions, you’ll want to take into consideration the types of presses your printing company uses. It’s the law of the land in printing to always match the job to the press for maximum performance and cost efficiency.

You should also pre-determine your range of impositions, says Riebe, to ensure your cost-cutting move doesn’t waste paper instead of saving it. Another way to drop heft is by changing the basis weight of the paper you print on, including the order form.