Saving on postage depends on three factors: weight, lists and delivery

By Hallie Mummert

“You will save on freight costs—in addition to the postal savings—by having your mail enter the USPS system at the BMC and/or SCF level. And if you’re a small-volume cataloger, you’ll be able to capitalize on the savings without compromising your in-home delivery dates,” explains Swanson.

Ready for some hard numbers? Riebe adds that drop shipping, or pool shipping, among several mailers can save an average of $7/M to $10/M.