The Power of Three
Saving on postage depends on three factors: weight, lists and delivery
According to Riebe, co-mailing can be performed both in-line and off-line. The in-line process, as described above, requires that the catalogs all have the same trim size and address their covers in the same location; in addition, there is a limited number of pockets on the line, which reduces the number of partners who can co-mail.
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