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“Another consideration is common mail stream size. If both companies have a mail list of 500M and are mailing to a national audience, then both will benefit from reduced postage costs—and it makes it easier to divvy up the savings. If one customer has a mail stream of 1,000M and the other customer has a mail stream of 150M, the smaller mail stream will see more of the drop in postage.”
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Hallie Mummert
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