The Power of Three
Saving on postage depends on three factors: weight, lists and delivery
What if you’re a one-title catalog company? You can ask your print vendor to suggest other catalog clients that you could call to arrange a co-mail partnership.
Berge says that “some customers continually co-mail with another company’s catalog, and the relationship works great. Again you need to have a common book size and a common inkjet area.
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