The Power of Three
Saving on postage depends on three factors: weight, lists and delivery
If you are a catalog marketer with multiple titles, co-mailing these titles together is a great way to reduce the postage cost of the smaller, additional titles, says Berge.
“The main considerations [when co-mailing] are common catalog size and common catalog inkjet area, so the titles can run on the same bindery line,” says Berge.
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