The Power of Three
Saving on postage depends on three factors: weight, lists and delivery
Slimming Down
You can reduce the weight of your catalog by attacking two dimensions: paper and size, says Dave Riebe, vice president of distribution at Quad/Graphics, a printing company in Pewaukee, WI.
For the most dramatic impact, streamline the trim size of your catalog. Depending on your circulation size, the difference of only 1⁄8˝ or 1⁄4˝ can provide a substantial savings on both postage and paper without an adverse effect on response, says Riebe.
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