The Power of Three
Saving on postage depends on three factors: weight, lists and delivery
The Buddy System
As mentioned earlier, the cheapest postal rate for most catalog mailers is the Carrier Route rate. Catalog marketers who generally mail smaller quantities can benefit from having their drops sorted with a larger mailing, called co-mailing.
According to Berge, a smaller mailing (say, 50M pieces), presorted on its own, is likely to have no Carrier Route qualification. A larger mailing (say, 750M to 1,500M) already has enough pieces to qualify for some Carrier Route qualification.
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