The Power of Three

“This process doesn’t normally reduce postage overall,” Berge explains, “but it allows the customer to mail more names at a reduced rate. The customer can create an ‘Add’ file from expired customers (customers that haven’t ordered in a period of time) or prospects that they would consider mailing if the cost wasn’t prohibitive. The best lift is achieved when the mail file is already at 800M to 1,500M and the add file is 1,000M+ in size.