The Power of Three
Saving on postage depends on three factors: weight, lists and delivery
At Banta, the Catalog Group offers its clients “a process called ‘Add-A-Name’ that presorts your mail file and looks for Carrier Route bundles that are short of the 10-piece minimum,” say Berge.
The program then looks in another database of names (“Add File”) that you provide to find Carrier Route pieces that could complete the bundle to achieve the 10-piece minimum.
Related Content
Comments
