The Power of Three

Numbers Count

For all factors, says Riebe, volume drives down the per-piece cost. The more driven you are to maintain a single mail stream for your catalogs by mailing different segments and campaigns at one time, the better your postal costs—which translates into better performance by the USPS.

Why do you need volume to achieve the best postal discounts? Because you’re more likely to meet the piece minimums set by the USPS for injecting campaigns into the mail stream as close to the final destination as possible.