The Power of Three
Saving on postage depends on three factors: weight, lists and delivery
Don’t lose those discounts you’ve worked hard to get by forgetting to barcode your order form reply envelope, says Swanson.
“The USPS requires reply cards and envelopes be prepared as barcoded and FIM-marked mail, if they are placed in another piece of mail that is receiving postal barcoding discounts,” she explains.
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