The Power of Three
Saving on postage depends on three factors: weight, lists and delivery
On the other hand, says Berge, “if your customer base has a tendency to move often, sending your house file through National Change of Address (NCOA) processing prior to mailing is a great way to cut postage up front. It will catch the moves prior to mailing and reduce undeliverable addresses. The NCOA process will almost always pay for itself; depending on the frequency of mailings, some mailers will NCOA each mailing.”
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