Special Report: Sustainability & the Environment
Save Your World: 15 actions catalogers must take to ward off environmentalists’ false accusations
Honor Opt-Outs
The entire DMA membership and many others honor those consumers’ wishes. Marketers understand this service; they trust it and use it.
Because of MPS, 930 million pieces of mail that would have been mailed last year weren't.
These points are persuasive. Catalogers should state them clearly and frequently because these facts balance the public discourse about the true environmental impact of direct marketing.
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