Special Report: Sustainability & the Environment
Save Your World: 15 actions catalogers must take to ward off environmentalists’ false accusations
By
Pat Kachura
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Catalogers don’t want to mail to those who don’t want to hear from us. Since 1971, the direct marketing community has financially funded a means for consumers to opt out of commercially sponsored mail communications through the DMA’s Mail Preference Service (MPS). At this point, more than 4 million consumers have registered to stop receiving prospecting mail.
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