Special Report: Sustainability & the Environment

Catalogers are decreasing the amount of direct marketing materials that wind up in landfills. According to the Environmental Protection Agency, a few years ago direct mail accounted for only 2.4 percent of the total municipal solid waste generated in the U.S. annually. Figures released earlier this year show this figure has decreased to 2.2 percent, and it’s likely to decline more as greater strides are made in paper recycling.