Special Report: Sustainability & the Environment
Save Your World: 15 actions catalogers must take to ward off environmentalists’ false accusations
By
Pat Kachura
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It’s time to aggressively counter their charges. We’re calling on all catalogers to step up and publicly declare that they’re responsible environmental stewards.
The catalog/multichannel community can’t sit by and let the success of one of the most beloved methods of direct marketing be tarnished by emotional appeals from those who have no stake in the success of responsible commerce and no handle on the facts. What follows are the key facts every cataloger needs to know.
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