Special Report: Sustainability & the Environment
Save Your World: 15 actions catalogers must take to ward off environmentalists’ false accusations
By
Pat Kachura
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• 12. Use the very latest MPS file monthly to respond to consumers’ requests to eliminate commercial prospecting mail.
• 13. Make sure that your service bureau uses U.S. Postal Service list cleaning files for ZIP code correction, address standardization, change of address, address element correction, delivery sequence file, address correction requested and the recently launched file to eliminate vacant postal addresses.
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