Special Report: Sustainability & the Environment
Save Your World: 15 actions catalogers must take to ward off environmentalists’ false accusations
• 10. Maintain, or have your service bureau maintain for you, two in-house do-not-market lists. One should be for prospects, so you can eliminate their names from lists you rent; the other for customers who don’t wish to receive future solicitations from you.
• 11. Provide both customers and prospects with an efficient way to contact you if they wish to stop or reduce the number of communications from you.
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