Special Report: Sustainability & the Environment
Save Your World: 15 actions catalogers must take to ward off environmentalists’ false accusations
• 7. Purchase more office papers, packing and packaging materials made from recycled materials with postconsumer content.
• 8. Integrate the use of electronic communication for external and internal communications.
• 9. Encourage consumers to re-cycle your materials by using the DMA’s Recycle Please logo on all consumer mailings and other direct communications (see the Web site www.recycleplease.org). Many consumers don’t realize that most catalogs are recyclable in most communities in the nation. Help make sure they know they can recycle.
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