Special Report: Sustainability & the Environment
Save Your World: 15 actions catalogers must take to ward off environmentalists’ false accusations
By
Pat Kachura
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These third-party auditors assure that the forest that produced the fiber is being managed in a sustainable way.
• 2. Establish an ongoing conversation with your suppliers on your environmental progress. Then set in writing the type of paper you prefer, and challenge them to find it.
• 3. Review your direct mail pieces, and test downsized formats. Simple changes to size, weight and recycled content can make your catalogs more environmentally friendly and often more cost-effective, as well. In testing pieces, re-examine the frequency of mailings, and test to see if mailing less frequently would be more economic for your company.
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