Special Report: Sustainability & the Environment

These third-party auditors assure that the forest that produced the fiber is being managed in a sustainable way.

• 2. Establish an ongoing conversation with your suppliers on your environmental progress. Then set in writing the type of paper you prefer, and challenge them to find it.

• 3. Review your direct mail pieces, and test downsized formats. Simple changes to size, weight and recycled content can make your catalogs more environmentally friendly and often more cost-effective, as well. In testing pieces, re-examine the frequency of mailings, and test to see if mailing less frequently would be more economic for your company.