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Joe Keenan
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Omnichannel Strategy
Providing in-store shoppers a better overall experience through the use of technology is the impetus for these partnerships. Brick-and-mortar retailers have come to realize that competing in today's on-demand environment means diversifying their businesses. These four mall operators — which manage over 660 malls, featuring thousands of retailers across the country — are taking the first steps to doing that.
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- Companies:
- Amazon.com
- J.C. Penney
- Places:
- U.S.
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