Same-Day Delivery: From Competitive Advantage to Must-Offer Service

7. Leverage technology to ensure quality. Customers see the local carrier as an extension of your brand and will therefore blame your brand for a poor delivery experience. Transportation management systems (TMS) by themselves just don't cut it for same-day delivery. Ensuring quality requires your IT team to tightly integrate your TMS, customer relationship management and business intelligence applications, and fuel it all with real-time, package-level data to closely monitor and manage your carrier network down to the level of each individual delivery.