Same-Day Delivery: From Competitive Advantage to Must-Offer Service

6. Offer multiple delivery service levels. Retailers should offer, and charge a premium for, options such as one-hour or two-hour delivery windows, or two-person delivery for larger items. A properly executed and priced multiservice offering may well offset the cost of same-day AM/PM service, allowing you to offer it for a fraction of the actual cost. All of these different delivery types require unique technology both on your website (e.g., selecting delivery time windows) and on the part of your carriers, who are your indispensable partners in confirming and scheduling the deliveries.