Same-Day Delivery: From Competitive Advantage to Must-Offer Service

3. Expand your fulfillment strategy. The fulfillment strategy determines where you gather the product that's just been sold, which is why local inventory knowledge and integrated systems are so crucial to any same-day delivery process. After analyzing regional sales volume, a company may decide to create "hub stores" or "micro distribution centers" from which all deliveries to certain ZIP codes are fulfilled.