Same-Day Delivery: From Competitive Advantage to Must-Offer Service

To stay competitive in this new market, here are the seven key steps retailers must take to begin a functional same-day delivery program:

1. Adopt an omnichannel management approach. Same-day delivery requires integrated planning and coordination between e-commerce and retail stores. Prices must be aligned and centrally maintained, loyalty information shared across channels, goals set and shared across the various arms of the business, and incentives must be consistent throughout.