Same-Day Delivery: From Competitive Advantage to Must-Offer Service

Recent initiatives by eBay, Google, Wal-Mart and the U.S, Postal Service, coupled with the growth of Amazon Fresh, which boasts "same or next-day delivery of almost everything you want to buy — from fresh produce, meat and seafood to diapers, DVDs and toys," have made it clear that same-day delivery is here to stay. In fact, it's increasingly become an option consumers not only turn to and pay a premium for, but now expect to see.