Same-Day Delivery: From Competitive Advantage to Must-Offer Service

Traditionally, consumers have had several options for getting their online purchases delivered, including next-day, second-day and economy, all of which are offered by FedEx, UPS and the U.S. Postal Service. However, the rise of omnichannel retailing has lead to the emergence of new delivery options, including storefront pickup (also called "will call" or "buy online and pick up"), hot shot (delivery within a few hours of ordering), AM/PM (order it in the morning and receive it that same afternoon) and scheduled delivery.