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“Overhauling the Sam Ash site with a focus on high-quality content has been a key component of its success,” said Max Wellenstein, director of organic search at Rocket Clicks, in a company press release.
Six months after the program launched, SamAsh.com experienced a 15 percent increase in organic search traffic and a 30 percent increase in year-over-year sales for the month of April. Overall sales increased 29 percent.
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Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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