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Sam Ash’s content creation strategy focused on creating buyer’s guides and how-to articles, as well as overhauling existing content. It also established content hubs on topics meaningful to instrument buyers.
The new content has helped Sam Ash pre-qualify users, assist customers in the purchase process and generate inbound links from trusted sites.
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Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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