Sales Topper or Door Stopper?

3. Keep the orders flowing all season long. One way to do this is to include promotional violators as bind-in cards, which can strategically interrupt the catalog's flow and announce a product special, a two-for-one offer, a product upgrade or a plug for your Web site. Some b-to-b catalogers have found success by offering a full page of time-dated coupons for monthly specials. Such an offer should be bound into the catalog's front portion or near the index to make for a highly visible selling tool.