Sales Topper or Door Stopper?

If you don't use a splash page, include your catalog cover on your home page or use teaser copy to guide customers to the catalog-request page, another place in which a picture of your big book's cover should be shown.

6. Create an electronic order. Opt-in e-mail marketing can be an effective contact strategy to augment sales from your big book. You don't need to wait until the big book is mailed to send the e-mail campaign. One successful e-mail strategy combines promoting the arrival of the big book with an announcement of a new product or service. In the e-mail's HTML versions, include a picture of the book's cover as another visual reference to the catalog promotion.