Sales Strategies: Online Holiday Sales Tips for 2006

¥ Follow the peaks and valleys. In 2005, aggregate online sales started their gradual decline on Tuesdays, and continued declining through Saturdays. Sundays began the slow climb back up to Cyber Monday peaks. If your own daily sales volumes mirrored this national trend, use that information to plan your own back-end operations (e.g., contact center schedules, distribution center staffing, logistics). Plan on resting your hard-working staff on, say, Friday and Saturday in order for them to more effectively gear up for the Monday rush.