Sales Strategies: Online Holiday Sales Tips for 2006

Now that you’re armed with this information, here are some marketing and merchandising tips from Performics that can help you plan your 2006 holiday selling season:

¥ Push certain products at specific times of the selling season. For example, personalized, monogrammed, or other custom-made or -configured merchandise should be marketed more heavily for Cyber Mondays 1 and 2. Meanwhile, low consideration items such as gift cards, and perishables such as food should peak in sales later in the season on Cyber Mondays 3 and 4. Adjust your offers and homepages accordingly, Performics advises.